NEW SMALLER AND LIGHTER PLAYSTATION®3 TO HIT THE WORLDWIDE MARKET

Sydney, September 19, 2012 – Sony Computer Entertainment Inc. (SCE) today announced the new PlayStation®3 (PS3™) computer entertainment system (body colour: charcoal black / classic white), featuring a new design and a downsized form factor, will become available worldwide this holiday season. The new PS3 will come in several models including extended built in Hard Disk Drive (HDD) capacity of 500GB model (AUD $399.95) and a newly added 12GB flash memory model (AUD $299.95).  Availability of models, prices and launch dates of the new PS3 system in each region are attached.

Completely redesigning the internal design architecture, the internal volume and weight of the new PS3 is reduced by more than half compared to the very first PS3 model with a 60GB HDD, and by 20% and 25% respectively compared to the current PS3. By adopting a sliding disk cover, the new PS3 continues with the characteristic sleek curved simple body design, which fits various places in the home and enables users to enjoy an array of entertainment content.

With the extra HDD capacity which has been extended from 320GB and 160GB, users can store and enjoy more and more entertainment content including games, music, photos, and video on the new PS3. In addition, the new PS3 with 12GB flash memory offers opportunities to experience the world of PlayStation® at an affordable price point. Users can also expand the storage capacity of the new PS3 with 12GB flash memory by connecting a dedicated HDD (250GB) to be released with the new PS3. In addition, a variety of accessories will be introduced by SCE to meet various kinds of needs from users.

Since the launch of PS3 in November 2006, the number of BD-based titles has reached more than 3,300 titles and downloadable PS3 games to 4,100 titles worldwide, with the support from a broad range of third party developers and publishers. In addition to this extensive software title line-up, exciting and attractive new titles are to be released from third party developers and publishers as well as SCE Worldwide Studios, including Call of Duty Black Ops 2(Activision Publishing, Inc.), Assassin’s Creed III (Ubisoft Entertainment.), FIFA 13(Electronic Arts Inc.), PlayStation® All-Stars Battle Royale, LittleBigPlanet Karting, God of War: Ascension (Sony Computer Entertainment), and more.

SCE will further accelerate the expansion of the PS3 platform which is in the 7th year of its lifecycle, by continually releasing a vast library of exciting and attractive software titles and offering users a choice from a variety of hardware models.