Sydney, 30 August 2012 – Just when you thought Full HD was the best
resolution you could watch in your lounge room at home, Sony announced it will
deliver 4K resolution televisions to Australia. With four times the resolution of Full HD,
Sony’s impressive new 84” TV is another step change in home entertainment,
revolutionising the way we watch TV. Described as ultra-definition TV (UDTV),
it incorporates Sony’s market-leading picture
technologies to provide the most immersive TV experience ever with a picture so
stunning you can almost feel it. UDTV represents the next evolution in TV
technology.
“Just as
the transition from standard definition to high definition improved the quality
of our at-home entertainment experience, the move to 4K or UDTV will provide
another leap in what we can expect to enjoy in our own lounge rooms,” said Hass
Mahdi, Marketing Manager for Home Entertainment at Sony Australia. The 4K TV
marks our biggest TV launch to date. The combination of Sony’s 4K broadcast
expertise and our extensive history in TV innovation has resulted in the
creation of this 84” beauty. It’s a must-want for those who like to be at the
very cutting edge of technology – who demand the very best.”
Immerse
yourself with powerful, high resolution large-screen picture
Equipped with 4K X-Reality PRO and a 4K LCD panel
comprising over 8 million megapixels, the TV provides an incredible four times
the resolution of Full HD standard. This formidable combination seamlessly
delivers a high-resolution large-screen picture with powerful sound to provide you
with an immersive experience, unlike anything offered by conventional
televisions.
The high picture quality engine is capable of
taking a variety of content with different resolutions, such as HD footage from
digital broadcasts or Blu-ray discs, and reproducing it in stunningly crisp,
high-quality images with 4K resolution. In addition, enjoy 3D footage in high
picture quality with 4K X-Reality PRO super-resolution processing.
The impact of the size of the 4K TV is
incomprehensible as while the screen itself is a huge 84-inches, you can
actually sit closer to the screen for a remarkably lifelike experience. The
phenomenally high resolution (3840 x 2160) allows viewers to sit as close to
the screen as half the distance[1] required
when viewing Full HD (for which three times the screen height is recommended) without
being concerned by the pixels.
The
UDTV’s beautiful, large high-resolution screen and powerful sound provide you
with an immersive experience comparable to being at a live entertainment venue
or in a movie theatre. The viewing environment created by Sony’s 4KTV is impeccable
and unparalleled to anything seen on a television screen before.
Powerful sound
The new UDTV is packed with Sony’s independent
technologies, from its signal processing through to its speakers, and its ‘signal
to sound architecture’ delivers powerful sound quality. This three-way 10-speaker system (total output 50W)
is arranged at the sides of the UDTV directly facing the viewing position, and
is optimised for large-screen TVs. It
achieves a powerful sound with position-orienting tones, from deep bass through
to medium range and high notes[2].
The Sony 84-inch UDTV will be available in Australia
by the end of this year (2012).
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